February 28, 2012 Leave a comment
Our New Book - How To Raise Money, Insider Edition
Introducing our vital book for all entrepreneurs, revealing insider secrets on Venture Financing and how to raise the money you need.
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Over the years I’ve reviewed many Executive Summaries (ES) and Business Plans (BP) for Clients that needed capital and inquired about the services of our company, American World (www.amerwld.com).
I was always amazed when I reviewed their ES/BP’s. Most of these were poorly prepared and totally inappropriate for their target audience of Angels, VC’s, PE’s and Merchant Banks (a very sophisticated crowd). In many cases, the entrepreneurs not only poorly presented their ventures but, even worse, exhibited no understanding of the financial communities that were their potential sources of funds. They were just approaching the Start Line but were already doomed to fail in their quest for Venture Finance.
Not surprising, the submitting entrepreneurs generally had limited funds – the first barrier - and few could pay for the extensive preparation and editing required. Of even greater concern, many had totally unrealistic views of the financial industries and often believed they would obtain funding regardless of how shoddy their documentation.
At the same time, I concluded I didn’t have the time or patience to accept such Clients. However, I felt I should at least try somehow to help some of these folks with their entrepreneurial dreams. I took off for a few months and wrote: How To Raise Money, Insider Edition. I used my usual “no-nonsense” style … and, if you have ever read my monthly columns, this is a straight, bare-bones, “bottom line” approach. Further, everything is based on my hard-earned experiences in the real, business world. There’s not a wisp of any input from graduate school academicians who are long in exotic theories, but have never raised $5.00 in funding nor met a payroll in their lives.
My target reader was the bright entrepreneur that might just have gotten off in the wrong direction … yet, was determined to succeed and willing to learn from others; assimilate that knowledge; and, then fully prepare for the daunting task of launching and controlling a winning venture and conquer the need for Venture Finance. Such people usually are able (and eager) to absorb knowledge … and, learn that when trying to raise money, they’ve begun a quest that is difficult and frustrating … and, that only a complete idiot would believe that they can succeed without a slick, professional, all-out effort. They soon mature to have no intention of mimicking the mistakes of other, unsophisticated capital seekers and become clever enough to position themselves and their businesses as being different and never repeat losing strategies. Grasping and conforming to the role of “the brightest and the best” works wonders amongst professional investors.
GREAT FOR ALL ENTREPRENEURS!
This column/blog is typical of the straightforward, no-nonsense coverage that’s contained in our new book, How To Raise Money, Insider Edition. It covers everything relating to Venture Finance from: how the VC business works; creating a Financing Strategy; to how to write a killer Business Plan; to creative ways to market; selling your ideas; and, … a lot more.
In fact, one of our Clients who purchased and read our book sent us an email adding that this was “the perfect Xmas gift” for all entrepreneurs. We thanked him for the idea and we reduced the price to enable more people to read themselves … or, elect to give this as a present to all their friends that want to become entrepreneurs. Everyboby liked the lower price, so we’ll keep it there … but, only for a litle while. (Click: How To Raise Money, Insider Edition )
If you have questions, comments or suggestions, send them along. Contact Dick at American World, email@example.com). You’ll get an answer.