Avoid the Dumb Wall!

Here we list the dumb things we’ve seen entrepreneurs do while searching for funds.  We hope all our readers will avoid such mistakes.  Also, we give you education, “tools” and support to find your financing and/or successfully grow your venture … and, without most of the trauma.

Today’s Tip:  A reader asked me why I said the following in our last blog:  “Running out of your present funding and having to re-open negotiations with your initial investors while “under the gun” is humbling, very dangerous … and, can be very expensive!

Here’s the answer(s):

1. The first (and obvious) danger is that your investors may not be willing (or able) to provide more funds and you will run out of money. 
2. Next, professional investors (“PI’s”) know very well that the greater percentage of all newer ventures fail to meet their projections for schedule, sales and cash flow.
3. A PI  may promise to supply more money, but will drag out any firm commitment until they know that your checkbook is nearly bare and that you fear there’s a real threat of having to close the doors.  Then, at the 11th hour, the PI invites you and your team to a meeting to re-negotiate their deal. Prominent on the PI’s desk is their checkbook.
4. What kind of a “sweet deal” do you suppose you’ll be able to negotiate, sitting there naked and alone?
5. This is not only typical (PI’s are not “simple, naive folks” that are stupid and inexperienced) but also is the most common reason entrepreneurs bitch about PI’s getting too much of their companies (when, in fact, it was their own ignorance that probably caused the problem.) 

These are the kind of problems I help my Clients avoid.     

An AW/EE Solution:  Here’s a nice, thrifty source that will help you with all aspects of your funding.

1.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

******************************************************************************************************************

OTHER AW/EE SERVICES.

2.  About AW/EE’s:  “Entrepreneurs Edge Expo (EE Expo)”

If you’re trying to raise money or create a business alliance, our EE Expo gives you the ability to market your venture/business to large numbers of potential investors … and, gain their attention and consideration.  If you’re trying to raise money, the path to success is not “copying the crowd and looking like everyone else”.   The key is to create a unique, rational, memorable position that you alone occupy.  EE Expo takes this different approach and gives you a much higher probability of success.

******************************************************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

******************************************************************************************************************

Raising money is difficult, arduous work. Be smart and totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution. 

******************************************************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

                        ******************************************************************************************************************

Avoid the Dumb Wall!

Here we list the dumb things we’ve seen entrepreneurs do while searching for funds.  We hope all our readers will avoid such mistakes.  Also, we give you education, “tools” and support to find your financing and/or successfully grow your venture … and, without some of the trauma.

This week, a Client reminded me of an important aspect of fund-raising.  When you prepare your financial projections, be very conservative … and, when you’re finished, add an additional safety margin to the cash you’ll need.  I’d suggest at least 50% to cover any unexpected contingencies.  Of all the bad things that can happen to entrepreneurs, the worst is to be on the brink of success and run out of money.  Re-opening negotiations with your investors while “under the gun” is humbling … and, very expensive!

Also, here’s a nice, thrifty solution to help you with all aspects of getting your funding.

1.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

******************************************************************************************************************

OTHER AW/EE SERVICES.

2.  About AW/EE’s:  “Entrepreneurs Edge Expo (EE Expo)”

If you’re trying to raise money or create a business alliance, our EE Expo gives you the ability to market your venture/business to large numbers of potential investors … and, gain their attention and consideration.  If you’re trying to raise money, the path to success is not “copying the crowd and looking like everyone else”.   The key is to create a unique, rational, memorable position that you alone occupy.  EE Expo takes this different approach and gives you a much higher probability of success.

******************************************************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

******************************************************************************************************************

Raising money is difficult, arduous work. Be smart and totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution. 

******************************************************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

                        ******************************************************************************************************************

Avoid the Dumb Wall!

Here we list the dumb things we’ve seen entrepreneurs do when searching for funds with the hope you’ll avoid these.  Then, we strive to give you education and “tools” to find financing successfully … and, without some of the trauma.

I’m forever amazed how ill-prepared most are when they leap into “the capital quest”.  That’s one reason people seeking money have such a small success ratio … very small!  For instance, many of the discussions on LinkedIn are business people asking their peers the most rudimentary questions about raising capital.  Further, these peers are also inexperienced and as ill-prepared as those posing the questions.  An appropriate cliche woud be:  “The inexperienced leading the neophytes.”

Here’s a nice, inexpensive solution to help you get your funding.

1.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

******************************************************************************************************************

2.  AW/EE’s “EE Expo” Listings:  For 18 April 2013

The company  listed below is a AW Client that is seeking funds.  We have reviewed their Business Plan and believe they deserve serious examination from professional funding sources and/or industry CEO’s; sophisticated executives; and investors.

A New, Enticing Venture! – Equity Asset Management (EAM)

Go To This Opportunity

**************************************************************************************************

About AW/EE’s:  “Entrepreneurs Edge Expo (EE Expo)”

If you’re trying to raise money or create a business alliance, our EE Expo gives you the ability to market your venture/business to large numbers of potential investors … and, gain their attention and consideration.  If you’re trying to raise money, the path to success is not “copying the crowd and looking like everyone else”.   The key is to create a unique, rational, memorable position that you alone occupy.  EE Expo takes this different approach and gives you a much higher probability of success.

******************************************************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

******************************************************************************************************************

Raising money is difficult, arduous work. Be smart and totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution. 

******************************************************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

                        ******************************************************************************************************************

Avoid the Dumb Wall!

In previous blogs, we’ve listed many of the dumb things we’ve seen entrepreneurs do with the hope you’ll avoid these.  Now, we give you far better “marketing tools” to find financing … or, even establish new business relationships. 

AW/EE’s “EE Expo” Listings:  For 3 April 2013

1. A New, Enticing Venture! – Equity Asset Management (EAM)

2. Venture With Huge Profit Potential

3. Public Company Shell

Go To These Listings

The companys listed above are all AW Clients.  We have reviewed their business models and believe they deserve serious examination from professional funding sources and/or industry CEO’s; sophisticated executives; and investors.

***************************************************************************************************************************************

Other AW/EE Products & Services!

Raising money is difficult, arduous work. Be totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution.  Here’s a few AWEE products and services to help you “prepare for your battles”.

To get more information, check on the links below in “#1, EE Expo” or contact us at: admin@amerwld.com or 843-237-9802 (EST).

1.  AW/EE’s:  “Entrepreneurs Edge Expo“

If you’re trying to raise money or create a business alliance, our EE Expo gives you the ability to market your venture/business to large numbers of potential investors … and, gain their attention and consideration.  To find how your endeavor can reach thousands of interested people, just click on one of these EE Expo links.  If you’re trying to raise money, the path to success is not “copying the crowd and looking like everyone else”.   The key is to create a unique, rational, memorable position that you alone occupy.  EE Expo takes this different approach and gives you a much higher probability of success. 

********************************************************************************************************

2.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

********************************************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

********************************************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

                                ********************************************************************************************************

This is not an offer for sale or investment of any kind. Every State in the United States of America, and most countries throughout the world have their own laws regulating the types of securities and other investment products which may be offered to their residents, as well as the process for doing so. As a result, some of the companies discussed in these blogs may not be available to every interested investor. Accordingly, this blog is provided for informational purposes only, and does not constitute an offer or solicitation to buy or sell any security discussed herein or to any “non-qualified investor” or in any jurisdiction where such would be prohibited.

The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these.

Today’s Post to the Dumb Wall:

It’s rare for new “CEO-Entrepreneurs” to have sales or marketing experience.  However, since many new companies and ventures feature fresh, innovative solutions, the average CEO often comes from a technical or engineering background.  Such managers often earn their satisfaction from defining products; adhering to known physics; and, actually making these work properly.  Contrarily, sales/marketing people have far less interest in that “nitty-gritty” and get their fulfillment from finding customers and gathering purchase orders.

Having worked with many such operations, I’ve learned that the schism between these two vocations is usually deep and contentious.  I’ve been at meetings when the engineering people were turning over “their new babies” to the sales force.  The interface was always “frosty at best” – with the technical staff positioning themselves comfortably aloof from “the tawdry business of selling”.

Raising funds is tough work … and, reality has proven that the expertise (and grit) required is most commonly found amongst the sales & marketing people – who’ve honed the skill sets that best match the slippery tasks at hand.  Few “technical CEO’s” recognize this and often sink the whole money-searching process before the new baby has left the birthing-room.

Too frequently, the first-fatal-error committed by “the Boss” is to assume potential investors are awaiting his product-design-brilliance with bated breath; and, with checkbooks in hand … no marketing will be required to obtain a large, potential pool of “money-people” or loan officers.

Result:  WRONG!  Such managers fail; never secure adequate funding; and, become ignominious and have their names writ large on the Dumb Wall.  If you need capital, don’t join them there!

************************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work. Be totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution.  Here’s a few AWEE products and services to help you “prepare for your battles”.

1.  AW/EE’s: “Entrepreneurs’ Edge” (EE)

If you’re trying to raise money, our Entrepreneurs’ Edge services give you the ability to market your venture/business to large numbers of potential investors – and at a very modest cost.  To find how your endeavor can reach thousands of interested people, just click on the Entrepreneurs’ Edge links.

**********************************************************************************

2.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

**********************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212 How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary:

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

***********************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these.

Today’s Post to the Dumb Wall: 

It’s estimated that 40% to 60% of all the companies in the US are seeking funding … Now, Today! 

This includes everyone from the pizza owner seeking a loan for a new oven; to the entrepreneur trying to launch a venture; to GMC floating huge, long-term bonds.  All are supplicants with their hands outstretched, saying:  “I need more money.”  The “big guys” know “the Game” and have the staff and contacts to play it properly.  The smaller folk do not and most are today’s potential candidates for the Dumb Wall. 

The real problem is usually that the naive fund-seekers have done zero homework.  They don’t know that investors and loan-makers expect certain minimums from the fund seekers.  Of prime importance is: a definition of why the money is required; what they plan to do with it; and, how they will either reward the investors (with profits) or pay back the loan (with interest). 

There is a general belief amongst the smaller geld-seekers that they don’t really need to prepare a Business Plan.  They generally attribute this to someone they’ve met that swears a BP isn’t required … even though the biggest money they ever raised was from their parents.  This philosophy is warmly embraced by the unsophisticated since they’re lazy and don’t want to make the effort to write a BP.  They are sorely surprised when a money source asks them detailed questions as to how they’ll spend the funds and receive: “Gee, I don’t really have any formal, well-planned answers.”

Result:  The whole collection of folks that don’t think they need Business Plans become ignominious and have their names writ large on the Dumb Wall.  If you need capital, don’t join them there!

************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work. Be totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution.  Here’s a few AWEE products and services to help you “prepare for your battles”.

1.  AW/EE’s:  “Entrepreneurs Edge Expo“

If you’re trying to raise money or create a business alliance, our EE Expo gives you the ability to market your venture/business to large numbers of potential investors … and, gain their attention and consideration.  To find how your endeavor can reach thousands of interested people, just click on one of these EE Expo links.

********************************************************************************************************

2.  AW/EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

********************************************************************************************************

3. AW/EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

********************************************************************************************************

If you have any questions, comments or suggestions, send them along. 

Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST). 

You’ll get an answer/response … FREE!

                               ********************************************************************************************************

• This is not an offer for sale or investment of any kind. Every State in the United States of America, and most countries throughout the world have their own laws regulating the types of securities and other investment products which may be offered to their residents, as well as the process for doing so. As a result, some of the companies discussed in these blogs may not be available to every interested investor. Accordingly, this blog is provided for informational purposes only, and does not constitute an offer or solicitation to buy or sell any security discussed herein or to any “non-qualified investor” or in any jurisdiction where such would be prohibited.

]]> http://entrepreneursedgehq.com/2013/03/11/awee-master-the-dumb-wall-eehq/feed/ 0 amerwld Dick Brown http://entrepreneursedgehq.com/2013/02/28/awee-getting-your-money-the-dumb-wall-eehq/ http://entrepreneursedgehq.com/2013/02/28/awee-getting-your-money-the-dumb-wall-eehq/#comments Thu, 28 Feb 2013 18:48:23 +0000 Dick http://entrepreneursedgehq.com/?p=1464 ]]> The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these.

Today’s Post to the Dumb Wall: 

I’ve learned that very few of the companies that seek funding recognize that this task is a Sales Job.  Most launch into the effort with fuzzy ideas based on incorrect, preconceived notions.  The most common is to entice the potential investor/loan officer with the features & benefits of the business itself.  For instance, nearly all technical companies regale these targets with multiple paragraphs of exotic science, laced with indecipherable acronyms.  Wrong Move!!

When you sell anything, the very first question that screams to be answered is:  “Why would anyone buy this thing?”  If you’re trying to raise capital (loans or equity) there is only one answer:  “To Make Money!” 

You must tell the loan officer that his/her job will not be threatened by making this loan and that it will be promptly re-paid, in-full and on-time (or early).  Similarly, you must inform the equity buyer that: the price/share of the stock will grow handsomely (even spectacularly); you have a cogent (if not brilliant) exit strategy; and, your plan/company/venture has no real risks.

Hence the need for sophisticated Executive Summaries, professional Business Plans, and enticing support documents and literature.

Ladies and Gentlemen – Today’s “Wisdom For the Ages”:  The folks that will provide your money don’t give a damn whether you’re selling pots ‘n pans or time-machines.  They want to make a lot of money (and with as little risk as possible)! 

Result:  The whole collection of folks that don’t understand this become ignominious; don’t get their capital; and, will have their names writ large on the Dumb Wall.  If you need capital, don’t join them there!

************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work. Be totally prepared for “The Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution.  Here’s a few AWEE products and services to help you “prepare for your battles”.

1.  EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  More.

Click this link to read reviews. – How To Raise Money, Insider Edition.

************************************************************************************************

2. EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.  More

************************************************************************************************

3.  EE’s: “Entrepreneurs’ Edge“

If you’re trying to raise money, our Entrepreneurs’ Edge (EE) services you the ability to market your venture/business to large numbers of potential investors – and at a very modest cost.  To find how your endeavor can reach thousands of interested people, just click on the ”Entrepreneurs’ Edge” links. 

************************************************************************************************

If you have any questions, comments or suggestions, send them along.  Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST).  You’ll get an answer/response … FREE!

The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these.

Today’s Post to the Dumb Wall: 

There seems to be a nearly-universal attitude amongst many new entrepreneurs.  This probably explains their near 100% failure rates when trying to raise money.  It comes packaged with two, complementary ”mind-sets”:  “I don’t need to learn anything new to successfully raise millions of dollars for my brilliant ideas; and, “I also won’t spend any time or money learning ‘the rules’ of  the ‘Money Game’”.

A good example happened to me a couple of months ago.  A fellow called stating to be the technical guru of a new venture.  He said they were having no success attracting investors and then asked if I might help them and if I’d talk with his boss, the CEO of the new company.  I said:  “Sure, but before he calls me, please send a copy of your Executive Summary.” 

He did.  The ES was simply awful.  It started with an assortment of abbreviated technical terms that were never defined and then launched into an even more obscure discussion of their ideas and “cool” inventions and products.  Nowhere was any mention of how much funding they needed; how they might spend it; nor, how an investor might benefit.

After a two week hiatus, the CEO finally called and started with a long-winded monolog as to how brilliant he was to have conceived this venture.  I managed to finally interrupt and said:  ”Your ES is terrible.  The only investor you might attract is a wealthy man lying upon his death-bed … while his attorney advises that all capital must be spent before midnight lest his ex-wife lay claim to it.” 

I’m not sure he listened.

I did send him an email that described my company and our experience.  I said that if he wanted our help, we needed him to prepare a new ES … and, suggested that he might get our  ”How To Write an ES” white paper for entrepreneurs seeking financing. 

No reply was forthcoming.  As a courtesy, I contacted the original technical guy and told him.  He said the CEO did receive my email.  The CEO said that he already knew a lot more about raising money than I … and, added that he certainly wasn’t going to re-write his ES nor spend any of his money by purchasing a white  paper.  (Incidentally, the “whopping” cost of the white paper is $2.95 and it can be read in a few minutes.)

Result:  The whole collection of folks that don’t think they need well-constructed Executive Summaries and Business Plans become ignominious and have their names writ large on the Dumb Wall.  If you need capital, don’t join them there!

************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work. Be totally prepared for “the Money Game”. Savvy professionals get their capital (debt or equity) by careful planning and knowledgeable execution.  Here’s a few AWEE products and services to help you “prepare for your battles”.

1.  EE’s Book:  “How To Raise Money, Insider Edition“

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; the document package; selling techniques; how-to-play, how-to-win … everything you need to raise money.  More

Click this link to read reviews. – How To Raise Money, Insider Edition.

************************************************************************************************

2. EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided.  More

E211: How To Write an Executive Summary: 

All our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket. More

************************************************************************************************

3.  EE’s: “Entrepreneurs’ Edge“

If you’re trying to raise money, our Entrepreneurs’ Edge (EE) services you the ability to market your venture/business to large numbers of potential investors – and at a very modest cost.  To find how your endeavor can reach thousands of interested people, just click on the ”Entrepreneurs’ Edge” links. 

************************************************************************************************

If you have any questions, comments or suggestions, send them along.  Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST).  You’ll get an answer/response … FREE!

The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these.

Today’s Post to the Dumb Wall: 

It’s estimated that 40% to 60% of all the companies in the US are seeking funding … Now, Today! 

This includes everyone from the pizza owner seeking a loan for a new oven; to the entrepreneur trying to launch a venture; to GMC floating huge, long-term bonds.  All are supplicants with their hands outstretched, saying:  “I need more money.”  The “big guys” know “the Game” and have the staff and contacts to play it properly.  The smaller folk do not and most are today’s potential candidates for the Dumb Wall. 

The real problem is usually that the naive fund-seekers have done zero homework.  They don’t know that investors and loan-makers expect certain minimums from the fund seekers.  Of prime importance is: a definition of why the money is required; what they plan to do with it; and, how they will either reward the investors (with profits) or pay back the loan (with interest). 

There is a general belief amongst the smaller geld-seekers that they don’t really need to prepare a Business Plan.  They generally attribute this to someone they’ve met that swears a BP isn’t required … even though the biggest money they ever raised was from their parents.  This philosophy is warmly embraced by the unsophisticated since they’re lazy and don’t want to make the effort to write a BP.  They are sorely surprised when a money source asks them detailed questions as to how they’ll spend the funds and receive: “Gee, I don’t really have any formal, well-planned answers.”

Result:  The whole collection of folks that don’t think they need Business Plans become ignominious and have their names writ large on the Dumb Wall.  If you need capital, don’t join them there!

************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work.  Most entrepreneurs fail to consider this and never receive funding because they are often totally unprepared to play “The Money Game”.  The smart, savvy professionals get their capital by careful planning and knowledgeable execution … and, they all need a professional BP, regardless of the amount required and whether it’s an equity or debt deal.

Here’s a few AWEE products and services to help you “prepare for the battle”.

1.  EE’s Book:  “How To Raise Money, Insider Edition“

“How to Raise Money” by Dick Brown is now available in eBook form (*.pdf download)

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  Click the links to see more, read reviews, and order – How To Raise Money, Insider Edition.

************************************************************************************************

2. EE’s: Publications for Entrepreneurs

E212  How To Write a Business Plan:

“How to Write a Business Plan” is available as an eBook (*pdf download)

This white paper describes how to write a professional business plan that will entice and impress potential investors and loan officers. It has all the categories required with clear explanations on completing these. It also warns the entrepreneur/businessperson about the classic errors and traps to be avoided. Since the investors and loan-makers sought by entrepreneurs see many different BP’s, this document also gives practical tips on making yours “stand out from the crowd” and get in the “this company looks interesting. Let’s talk with these people” pile. Presented by American World, a company that has written and reviewed hundreds of such documents and had many, many years experience in fund-raising.

E211: How To Write an Executive Summary: 

“How to Write an Executive Summary” by Dick Brown is now available in eBook form (*.pdf download)

Our publications explain the “how-to’s” of fund-raising, such as your ES, and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.

************************************************************************************************

3.  EE’s: “Entrepreneurs’ Edge“

If you’re trying to raise money, our Entrepreneurs’ Edge (EE) services you the ability to market your venture/business to large numbers of potential investors – and at a very modest cost.  To find how your endeavor can reach thousands of interested people, just click on the ”Entrepreneurs’ Edge” links.

************************************************************************************************

If you have any questions, comments or suggestions, send them along.  Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST).  You’ll get an answer/response … FREE!

The Dumb Wall

True tales about entrepreneurs we’ve known with the mistakes they made and tips to avoid repeating these

Today’s Post to the Dumb Wall: I receive many Executive Summaries (ES’s) from entrepreneurs that are seeking funds.  Most of them are awful and wouldn’t entice an investor even if their venture featured a Time Machine selling for $9.95. 

Whether “tekkies” or businesspeople, the first sentence of the cover emails for their ES usually contains a warning similar to:  “Our ES/Business Plans are ‘Confidential’ and will not be sent to anyone without first executing our existing  ’Confidential/Priority Information Agreement’.  Please respond to this email and we’ll send you a copy to sign.”

Then the entrepreneur wonders why they don’t get any responses. 

The real problem is usually that the naive fund-seeker has done zero homework on “the rules of the Money Game”.  They don’t know that many investors, particularly partners of VC firms & merchant banks, can be held personally responsible for their decisions.  These folks are not about to sign such agreements from someone they don’t know and risk that it’s some nut that will later sue them/their organization when the capital-seeker fails to raise the money required.  Most funding-sources have “company policies” against such decisions.

Result: 

The whole collection of these lazy folks end up ignominious and engraved on the Dumb Wall.  Don’t join them there!

************************************************************************************************

Avoid the Dumb Wall!

Raising money is difficult, arduous work.  Most entrepreneurs fail to consider this and never receive funding because they are often totally unprepared to play “The Money Game”.  The smart, savvy professionals get their capital by careful planning and knowledgeable execution. 

Here’s a few products and services to help you “prepare for the battle”.

1.  EE’s Book:  “How To Raise Money, Insider Edition“

“How to Raise Money” by Dick Brown is now available in eBook form (*.pdf download)

Our acclaimed, vital book for entrepreneurs is about “the Money Game”.  It has everything entrepreneurs need to know about:  the history; the players; the rules; the language; required tools; how-to-play, how-to-win … everything you need to raise money.  Click the links to see more, read reviews, and order – How To Raise Money, Insider Edition.

************************************************************************************************

2.  EE’s Marketing Tools: “Entrepreneurs’ Edge“

If you’re trying to raise money, our Entrepreneurs’ Edge (EE) services gives entrepreneurs the ability to market their ventures to large numbers of potential investors – and at a very modest cost.  To find how your endeavor can reach thousands of interested people, just click on the ”Entrepreneurs’ Edge” links.

************************************************************************************************

3.  EE’s:  Publications for Entrepreneurs.

“How to Write an Executive Summary” by Dick Brown is now available in eBook form (*.pdf download)

Your Executive Summary:  Our publications explain the “how-to’s” of fund-raising and give proven approaches to the “little details” that may make huge differences with potential investors that might consider placing their capital in your venture.  Inexpensive, simple suggestions that can make “”the people who write the checks” take the next step toward you, rather than throwing your submissions in the waste basket.

This Week’s Feature Publication:  How To Write an Executive Summary.

************************************************************************************************

If you have any questions, comments or suggestions, send them along.  Contact American World, admin@amerwld.com) … or, call at 843-237-9802 (EST).  You’ll get an answer/response … FREE!

]]> http://entrepreneursedgehq.com/2013/01/16/polish-your-executive-summary-avoid-the-dumb-wall-eehq/feed/ 0 amerwld Dick Brown Dick Brown: How to Raise Money Dick Brown: How to Write an Executive Summary